Presented by: Ben Martin, Director of Communications+New Media VAR
and Keith Garner, VP Information Technollogy Services NAR
Communicating w/members. Computers come w/tools. Social media is peer
to peer communication. It depends on interaction between people. We as
a concept is smarter than me.
Talked about RSS feeds and how to use them.
Google Alerts for your name – association name if your name is on the
web it will send it to you.
Blogs- use in real estate? People are branding themselves,
distingusing from peers, demonstrate skill as a practitioner, increase
visibility. Some Realtors are writing about small communities,
getting into minute details about the properties.
Customers are going to Google before they look at MLS’s. They put in
the name of town, and blog posts are what come up first.
Uses for associations of Blogs? Turn newsletters into blogs.
Do’s & Dont’s – be yourself. Think of your audience. Build community.
Don’t hard sell. Read other blogs. Remember your grammar.
A Wiki — (www.wetpaint.com) it is a site where you can set up an event
and invite people to participate/alter the information. Great for
staff collaboration. Use for committees working on documents.
Twitter is micro blogging. It is sharing short bite sized updates
about your life. People put little posts about what they were doing.
140 characters at a time. Ask your members what they are doing and
learn about what matters to them.
Social networking sites;
Facebook and LinkedIn. FB is more social, LinkedIn is business.
You can create a communication network group. And only allow members to
join. Difference between pages and groups tho.
I loved this class!
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Tags: AEI, association of realtors, ESAR, NAR, Wiki
